• Honesty: Not to take what he is not ours. To always act with base to the truth.
• Confidence: To think in the others and that the others create in us.
• Responsibility: To fulfill the commitments exactly acquired.
• Quality: To make the things affluent and to first. 
• Flexibility: Capacity of fast and efficient adaptation to the changes of the surroundings. 
• Agility: Fast and efficient processes.
• Proactively: Disposition to act anticipating us to the future necessities.
• Innovation: To be to the vanguard in products and processes.
• Loyalty: To correspond to the deposited confidence in us.